Social Media Management

Welcome to my Social Media Management portfolio, where I showcase my content, engagement, and growth expertise that has delivered real results. Explore some successful strategies below and see how I can boost your brand’s online presence, engagement, and ROI.

Facebook

Facebook remains one of the most influential social media platforms for marketing. To succeed in your Facebook marketing endeavors, you should take into account various factors such as audience targeting, content strategy, engagement tactics, and paid advertising campaigns. Utilizing Facebook’s analytics, optimizing your page, and exploring the potential of groups and events can significantly enhance your marketing efforts on this platform.

Ad Campaigns
Audience Targeting
Branding
Content Strategy
Engagement &Interaction
Facebook Analytics
Facebook Events
Facebook Groups
Facebook Marketplace
Facebook Page Optimization
Influencer Collaborations
Paid Advertising
Social Listening

Paid Advertising – Facebook/Meta ads are a great way to promote brand awareness and generate leads, page likes, website clicks, and more. Below is an example of a boosted post for a blog post, that focused on subtly promoting RAMM Flex Fence.

Instagram

Instagram is a visually-driven platform that offers numerous opportunities for effective marketing. To succeed on Instagram, it’s crucial to consider various factors such as crafting a compelling content strategy, creating engaging visuals, utilizing hashtags, collaborating with influencers, and leveraging Instagram ads. Monitoring your performance through Instagram analytics, utilizing Stories, Reels, and Shopping features, as well as engaging with your audience, are essential components of a successful Instagram marketing strategy.

Audience Engagement
Brand Aesthetics
Content Strategy
Hashtags
IGTV
Influencer Collaborations
Instagram Ads
Instagram Analytics
Instagram Stories
Instagram Reels
Instagram Shopping
Live Videos
Profile Optimization

Influencer Collaborations – Influencer collaborations can significantly expand your brand’s reach and credibility by tapping into the loyal and engaged followings of influencers in your niche. Instagram is a great place to collaborate with other creators. I worked @StableStyle on a finished RAMM project for an article on her website, which she shared across all social platforms. She made a post, shared it on Stories, and tagged us at @rammfence.

LinkedIn offers unique opportunities for professionals and businesses to connect with a targeted audience and build valuable relationships. Consider audience targeting, content strategy, networking, and analytics to measure your success on LinkedIn.

Analytics & Insights
Articles
Audience Targeting
Community Hashtags
Company Page Optimization
Content Strategy
Engagement & Interaction
LinkedIn Ads
Networking
Personal Branding
Showcase Expertise
Thought Leadership

Company Page Optimization – Having an optimized company page on LinkedIn is vital for creating a strong brand presence and attracting potential clients or employees. By ensuring your company page is informative, visually appealing, and regularly updated, you can effectively showcase your organization’s values, culture, and offerings to a professional audience.

Pinterest is a hub of organization, planning, and other creative project ideas. There’s an art to cultivating thriving audiences, impactful content, SEO-optimized pins, and steering brands toward success on this dynamic platform. Here are some key things to consider:

Boards & Sections
Branding
Collaboration, Community, & Group Boards
Content Creation
E-commerce Integration
Follower Growth
Hashtag Strategies
Keyword Research & SEO
Pinterest Advertising
Pinterest Analytics (Analyze & Optimize)
Pinterest Guidelines & Best Practices
Pinterest Trends
Rich Pins

Content Creation – In the example below, the post shows equestrians the idea behind Ultimate Drinking Post Waterers – a non-electric, frost-free water solution. The image shows how it works and the description provides helpful product information, a link to the product web page, and a phone number to call for additional information. Using the correct hashtags allowed the post to gain a lot of impressions to the correct demographic, resulting in thousands of link clicks.

Impressions – Not every post has to be about a product. The video below has a RAMM Raceline/Shockline combination fence system in the background, however, the video is relatable to the equestrian lifestyle. Mixing the content up so it’s not all “buy, buy, buy” is a great way to organically grow the audience.

Influencer Collaboration – Pinterest is a great way to have your blog post, a finished project showcased, etc. I worked with Raquel from @StableStyle on a finished RAMM project for an article on her website, which she shared across all social platforms including Pinterest.

TikTok

TikTok’s audience is exploding; creating engaging content is a great way to grow audiences and maximize brand impact on this vibrant platform. Below, are some key points when managing a TikTok account:

Advertising Campaigns
Analytics & Reporting
Branding
Content Creation & Strategy (User & AI-Generated)
Engagement Metrics
Follower Growth
Hashtag Strategies
Influencer Collaborations
Trend Capitalization
TikTok Challenges
TikTok Compliance & Community Guidelines
TikTok Live
TikTok Shop

Content – Creating videos on TikTok is a great way for people to enjoy your brand’s content quickly and creatively. Below is an installation video for a mud management product (also featured on The Martha Stewart Blog).

Hashtag Strategies – Implementing a proper hashtag strategy is a great way to gain organic views from searched terms. Below is a very short and simple video about a mat movers product that boosted sales overnight after trending under #flooring.

Influencer Collaborations – Collaborating with influencers is a great way to bring brand awareness to a new community. At RAMM, we worked with Stephanie Moratto on a few different projects including mud management panels, Hay OptiMizers, and ThuroBed mattress systems.

Twitter

Expanding your Twitter presence is a great way for brands to grow and engage their audience effectively. Below is a list of important considerations along with an example:

Brand Voice
Community Building
Content Strategy
Customer Management
Engagement Rate
Follower Growth
Hashtag Strategies
Influencer Partnerships
Trend Analysis
Twitter Ads
Twitter Analytics
Twitter Chats
Twitter Trends

Influencer Testimonials – Working with other people in the same market industry is a mutually beneficial way to cross-collaborate audiences. In the example below, we worked with Martha Stewart on a horse stall feeder project. You can read the blog post here: https://www.themarthablog.com/2019/11/new-ramm-hay-feeders-for-my-horses.html

YouTube

There are many things to consider when managing a YouTube channel. Below are a couple of examples, but here is a list of other important considerations:

Adherence to YouTube’s Guidelines
Advertising
Analytics & Reporting
Collaboration Successes
Community Building & Audience Analysis
Content Strategy
Engagement Metrics
Monetization Strategies
Success Stories
Subscriber Growth
Thumbnails’ Design
Video Editing & Production
Video Optimization & SEO
Video Views

SEO – Using the correct keywords for the video title, description, tags, and more all affect how many times the uploaded video will be shown in front of people. The example below was a YouTube Shorts video that captured the attention of our demographic because it was a unique, problem-solving way to install fence posts quickly. However, this one video grew the channel’s growth tenfold.

Subscriber Growth – Through organic, educational video content (geared towards the target demographic) I was able to grow @RAMMFENCE‘s YouTube channel by over 12k subscribers. Many of the videos uploaded were FAQs, installations, podcasts, and products.

Timestamping – Creating timestamps/chapters in your video is a great way for people to jump to specific parts of a video. The example below is an installation video for a mud management product; the timestamps were placed at each step in the instructions. The description includes a brief product description, specifications, and a link to the product itself.

*I also have a great wealth of knowledge and experience in Discord, Reddit, and other social websites not listed above as well.

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