Social Media Video Content
From my experience, Pinterest brings in more organic website visitors than any other social media platform. Yes, you can pay your way to website clicks, page likes, etc. with Facebook and Instagram ads, but Pinterest is where the audience saves ideas for later. Adding native videos to Pinterest is a refreshing way to spread brand awareness.
TikTok
TikTok isn’t just a place where the younger generation hangs out. TikTok is a great place to generate Instagram followers and YouTube subscribers. Since starting the @rammfence TikTok account from scratch, it’s accumulated over 73k likes and 9.3k followers.
YouTube
YouTube is underrated and continuously growing. There are so many different types of videos you can watch including entertainment shows/videos, how-to videos, live streams, podcasts, YouTube Shorts, and more! More recently (end of 2020), YouTube Shorts organic growth took off! *It was originally for vertical videos under 60 seconds in the Beta; now it is limited to 15 seconds or less.
*Storytelling (Multi-Purposed)
When making videos, it’s fun to mix in videos with little stories behind the products to help ‘spice up’ the content.